About Us
Where Luxury Feels Like You
Nuella & U is a minimalist luxury brand where craftsmanship meets culture, and elegance carries meaning.Founded by Emmanuella Emessiri Obazele, the brand is built on connection — between Nuella (the maker) and U (you, the wearer).
At the heart of Nuella&U is The UMC Collection — a premium accessories line rooted in African heritage and a dedication to handcrafted design. What began in 2013 as a personal love for meaningful, one-of-a-kind gifts has blossomed into a legacy of exceptional craftsmanship and bold innovation.
Each piece is meticulously made using rare, hand-selected beads sourced from around the world. Whether it’s a striking statement bag, a symbolic body adornment, or a bold bracelet, every UMC creation is a wearable heirloom — designed to make you feel confident, empowered, and deeply seen.
Our designs are for those who value quality, authenticity, and individuality — for those who carry their culture, grace, and purpose in every step.
From the everyday to the extraordinary, Nuella&U invites you to celebrate milestones, express your truth, and build a legacy through timeless accessories that hold soul.
Fashion is faith. Beauty is meaning. And beads carry stories worth remembering.
Step boldly into your identity. Step boldly into your legacy. Step boldly into NU&U.
"Just get a bag and drop a dream in it, and you'll be surprised what happens."
To become a global symbol of soul-crafted luxury that celebrates African heritage, personal legacy, and intentional design
To design timeless, handcrafted accessories that connect culture to identity — empowering wearers to express themselves boldly, beautifully, and authentically.
Our Value
At Nuella&U, we believe in creating more than beautiful things — we create meaningful experiences.
• Authenticity Every piece tells a true story — inspired by real people, rooted in culture, and made with heart.
• Craftsmanship
We honor the art of handmade. From our beaded bags to our signature scents, each item is crafted with care, precision, and love.
• Luxury in Simplicity
We define luxury as how something makes you feel — thoughtful, intimate, and beautifully made, never loud or excessive.
• Softness as Power
We embrace softness — in materials, in energy, and in presence. It’s in the curves of our bags, the calm of our candles, and the ease of your experience with us.
• Lifestyle, Not Just Products
Nuella&U is a feeling — a lifestyle of quiet confidence, self-expression, and daily rituals that remind you who you are.